Gerencia de Marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul y Thomas J. Madden.
By: Guiltinan, Joseph P.
Contributor(s): Paul, Gordon W.
Material type:
BookPublisher: Bogotá : McGraw-Hill, 1998Edition: 6a ed.Description: xv, 470 p.Content type: Media type: sin mediacion Carrier type: volumenISBN: 9586008282.Subject(s): MercadeoDDC classification: 658.8
Contents:
Perspectivas administrativas sobre marketing.--Análisis de la situacion.--Estrategias y programas de marketing.--Coordinacion y control
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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658.8 G84g (Browse shelf) | ej.1 | Available | 011622 | ||
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658.8 G84g (Browse shelf) | ej.2 | Available | 011623 | ||
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658.8 G84g (Browse shelf) | ej.3 | Available | 011624 |
Incluye preguntas al final de cada capitulo.
Perspectivas administrativas sobre marketing.--Análisis de la situacion.--Estrategias y programas de marketing.--Coordinacion y control
