Travel Marketing, Tourism Economics and the Airline Product [electronic resource] : An Introduction to Theory and Practice / by Mark Anthony Camilleri.
By: Camilleri, Mark Anthony [autor.].
Contributor(s): SpringerLink (Online service).
Material type:
BookSeries: Copyright date: Cham : : Springer International Publishing : : Imprint: Springer,, 2018Publisher: 2018Description: XXIV, 213 p. 10 illus. : online resource.Content type: texto Media type: computador Carrier type: recurso en líneaISBN: 9783319498492.Subject(s): Turismo | Mercadeo | Comunicación | Administración del turismo | Mercadeo | Medios y comunicaciónDDC classification: 338.4791 Online resources: <img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico | Item type | Current location | Call number | Status | Date due | Barcode |
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338.4791 C183 (Browse shelf) | Available |
Incluye referencias bibliográficas e índice.
Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
