1.
Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe , traducción Manuel Ortíz Staines.
by Czinkota, Michael R.
Edition: 2a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Thomson Learning, 2001Availability: Items available for loan: Cartagena [Call number: 658.8 C94a] (1).
2.
Marketing internacional : un enfoque metodológico hacia la exportación / Miguel Angel Acerenza.
by Acerenza, Miguel Angel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Trillas, 1990Availability: Items available for loan: Cartagena [Call number: 658.8 A23m] (1).
3.
Marketing : enfoque america latina / Rolando Arellano Cueva.
by Arellano Cueva, Rolando.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 2000Availability: Items available for loan: Cartagena [Call number: 658.8 A73m] (1).
4.
Venda lo invisible : la mercadotecnia de los servicios intangibles / Harry Beckwith.
by Beckwith, Harry.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Prentice hall Hispanoamericana, 1998Availability: Items available for loan: Cartagena [Call number: 658.8 B32v] (1).
5.
Dirección de la mercadotecnia : análisis, planeacion, implementacion y control / Phillip Kotler , traducción Eugenia Rosete Solis, Mercedes Cordoba y Magro.
by Kotler, Phillip | Cordoba y Magro, Mercedes [Traductor.] .
Edition: 7a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Prentice Hall, 1993Availability: Items available for loan: Cartagena [Call number: 658.8 K67] (1).
6.
Dirección de la mercadotecnia : análisis, planeacion, implementacion y control / Philip Kotler , traducción, Arturo Cordova Just.
by Kotler, Philip | Cordova Just, Arturo [Traductor.] .
Edition: 8a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Cartagena [Call number: 658.8 K67d] (1).
7.
Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker , traducción Celia Ascencio Lara , revision tecnica Yezmin López Taymani.
by Stanton, William J | Etzel, Michael J | Walker, Bruce J.
Edition: 11a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 2001Availability: Items available for loan: Cartagena [Call number: 658.8 S71] (1).
8.
Fundamentos de marketing [electronic resource] / William J. Stanton, Michael J. Etzel, Bruce J. Walker , revision tecnica de Adriana Carranza Garza ... [et al.] , traducción de Manuel Ortíz Staines.
by Stanton, William J | Walker, Bruce J | Etzel, Michael J.
Edition: 14a ed.Material type: ; Format:
electronic
Publisher: Mexico : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Cartagena [Call number: 658.8 S71fun] (1).
9.
Logística y marketing para la distribución comercial / Ignacio Soret de los Santos.
by Soret de los Santos, Ignacio, 1956- .
Edition: Tercera edición, revisada y actualizada.Material type: ; Literary form:
Not fiction
Publisher: Madrid, España : ESIC Editorial, 2006Availability: Items available for loan: Cartagena [Call number: 658.7 S713] (1).
10.
Bueno, bonito y carito : como diferenciarse para dejar de competir por precio / David Gómez.
by Gómez, David.
Edition: 1a. ed.Material type: ; Literary form:
Not fiction
; Audience:
General;
Publisher: Barcelona ; Bogotá : Ediciones B, 2016Availability: Items available for loan: Cartagena [Call number: 658.31245 G633] (1).
11.
Marketing internacional ; John L. Graham.
by Cateora, Philip R | Graham, John L.
Edition: 10a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 1999Availability: Items available for loan: Biblioteca en Salud [Call number: 658.8 C17m] (1), Cartagena [Call number: 658.8 C17m] (2).
12.
Marketing en la pequeña y mediana empresa / Donald Cyr y Douglas Gray; tr., Angela García
by Cyr, Donald | Gray, Douglas | García, Ángela [traductora] .
Material type: ; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Bogotá : Editorial Norma, 2004Availability: Items available for loan: Barranquilla [Call number: 658.83 C997m] (1).
13.
Mercadeo mixto : siete claves / Hans-Dieter Zollondz ; traducción Camilo Gómez von Rodeck.
by Zollondz, Hans-Dieter | Gómez von Rodeck, Camilo [traductor.] | Mahecha López, Javier R [editor.] .
Edition: Edición Javier R. Mahecha López.Material type: ; Literary form:
Not fiction
; Audience:
General;
Publisher: Bogotá : Panamericana Editorial, 2016Availability: Items available for loan: Cartagena [Call number: 658.8 Z867] (1).
14.
La vaca púrpura : diferénciate para transformar tu negocio / Seth Godin.
by Godin, Seth, 1960- .
Material type: ; Literary form:
Not fiction
Publisher: Barcelona, España : Gestión 2000, 2008Availability: Items available for loan: Cartagena [Call number: 658.8 G585] (1).
